The Ultimate Guide to Partner Programmes
A curated Australian edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Australian Partner Programmes News
Regional stories with direct local relevance
SentinelOne expands PartnerOne for AI security services
Partners will now be able to package and run more AI security services around SentinelOne's Singularity platform as customer demand grows.
Ingram Micro launches Trust X Alliance in Australia
Australian technology partners will gain access to a global peer network as Ingram Micro brings Trust X Alliance to the market for the first time.
Macquarie Telecom & Netskope expand Australian SASE
Australian firms could cut complexity and tighten remote access controls as the pair add SD-WAN to a unified managed security service.
1KE appoints NEXTGEN Founder John Walters as Chairman
The beta rollout aims to help channel partners turn proposals around faster, with eight customers already involved and 17 more set to follow.
Gallagher names Brad Sheen to lead NSW & ACT growth
The hire is aimed at deepening Gallagher's foothold in NSW and the ACT, with a focus on bigger customers in data centres, government and utilities.
Gallagher security forum draws 150 professionals in Brisbane
The gathering underscored rising demand for integrated security as Queensland and Papua New Guinea organisations reassess risk and infrastructure protection.
Analyst Insights
Research and market analysis connected to Partner Programmes
Oracle expands Marketplace with partner purchasing options
Check Point launches firewall subscription for AI security
Oracle pledges USD $1 billion to partner ecosystem
MSPs expect AI revenue to surge as services mature
Boomi named Gartner leader in API management for AI
Featured News
Netskope launches Catalyst program: Facilitate, secure and get out of the way
Netskope's revamped Catalyst MSP/SP Program and Partner Orchestrator aim to have MSP customers flexibly provisioned within 15 minutes.
AI workloads & modern facilities driving Honeywell growth
Data centre operators are under pressure to supply their own electricity, opening the door for Honeywell to add on-site power and utilities.
AI transforming physical security into enterprise data solution
AI and cloud tools are turning cameras into live operational data sources, helping firms cut costs, spot errors and manage fleets centrally.
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
SUSE targets Australia's industrial edge to drive growth
Australian miners, shippers and utilities could be next to benefit as SUSE pushes edge computing and AI inference beyond data centres.
Ingram Micro's Great Migration promises security and productivity boost
One million ageing Windows 10 PCs are set for replacement as Ingram Micro and Microsoft push AI-ready devices to cut security risks and cloud costs.
Expert Columns
In the AI era, channel value is being redefined
SonicWall wins two CybersecAsia awards, joins Hall of Fame
Microsoft dramatically cut their distributors
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
How channel partners can capitalise on the key trends affecting the physical security sector in FY2027
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
The death of the backlink: Why PR is now the most powerful SEO tool you have
Spinning to success: MAAP CFO reveals growth strategy with Annexa
Interviews
Interviews and video coverage from the network
Netskope launches Catalyst program: Facilitate, secure and get out of the way
AI workloads & modern facilities driving Honeywell growth
AI transforming physical security into enterprise data solution
Customers at the centre of Adobe's new AI evangelist role
SUSE targets Australia's industrial edge to drive growth
Recent Partner Programmes News
AtScale named OpenAI Select Partner to boost AI accuracy
Enterprise users may get more reliable AI answers as AtScale joins OpenAI's partner network to impose shared business definitions on metrics.
Oracle pledges USD $1 billion to boost partner ecosystem
The four-year funding push is designed to help Oracle's partners build and sell more AI and cloud services, and support customer deployments.
Gallagher wins cybersecurity award for warranty report
The feature helps site operators spot ageing hardware faster, reducing manual checks and sharpening cyber risk planning across larger installations.
Dayforce deepens alliance with Deloitte on payroll tools
The tie-up will add shared go-to-market work and new payroll controls software as employers seek lower-risk HR system upgrades.
Spotify adds podcast questions, memberships & personal audio
The update could help creators earn more and give Premium users more direct ways to find and shape audio content.
Hitachi Vantara refreshes Australia partner incentive plan
Australian partners will get higher rewards for landing new customers as Hitachi Vantara broadens its FY26 incentive scheme and pushes AI-ready storage.
Snom adds 500 partners as it expands channel reach
The expansion gives Snom greater reach across EMEA and APAC as it seeks more sales through resellers and distributors.
Virtuozzo adds NVIDIA support & lite deployment option
Smaller sites can now run AI and storage together more cheaply, as the new version targets remote offices and on-premises deployments.
WatchGuard deepens Fiji tie-up with Datec after gold status
More Fijian businesses will gain access to managed cybersecurity services as WatchGuard strengthens local support through Datec's Gold Partner status.
11:11 Systems buys IBM VMware customers in new deal
The deal expands 11:11 Systems' reach as Broadcom reshapes VMware partner support and enterprises seek continuity in cloud migrations.
SUSE unveils sovereign AI platform with NVIDIA tie-up
Enterprises will be able to keep AI agents and proprietary data inside their own infrastructure under the new SUSE-NVIDIA sovereign AI stack.
Parallels expands partner programmes for desktop, workspaces
Partners will gain a separate route to sell and support desktop virtualisation as Parallels shifts further towards recurring service revenue.
Cohesity names Datacom APJ MSP Partner of the Year
The recognition boosts Datacom's standing across Australia and New Zealand as customers demand stronger cyber resilience, data protection and recovery support.
Tenable launches open AI partner network for security
Security teams can now connect exposure data with third-party AI tools to triage risks faster without building custom integrations.
Anthropic names Gorilla Logic as Claude services partner
Enterprise users of Claude can now tap Gorilla Logic's services to get the AI model through security reviews and into production systems.
Pax8 launches AI tools for small business partners
Small business channel partners can now govern unsanctioned AI use and offer a managed coworker service as adoption outpaces formal oversight.
GTIA launches managed intelligence alliance for SMB AI
SMBs could get more secure AI services as GTIA sets common standards to help channel partners turn demand into governed offerings.
Cohesity appoints Matthew Johnston to lead APJ partner sales
The hire underscores Cohesity's push to deepen its channel reach across APJ as customers demand stronger cyber resilience and data security.
Zscaler names APJ partner winners across key regions
The awards highlight how cyber security vendors now depend on local channel firms to support Zero Trust rollouts, hybrid work and cloud migration across APJ.
Datadog launches observability maturity programme in A/NZ
The assessment aims to help A/NZ firms spot blind spots, cut tool sprawl and justify observability spend as cloud and AI workloads grow more complex.
Job Moves
1KE appoints NEXTGEN Founder John Walters as Chairman
Gallagher names Brad Sheen to lead NSW & ACT growth
Gallagher names Jarvis to Victoria & Tasmania role
Devoli appoints Kent Plummer as Australia Channel Manager
Kablamo appoints Troy Bebee to lead Google Cloud push
HPE South Pacific names interim boss after Matthews exit
Fujifilm Business Innovation Australia names Nagata
Kinetic IT names Kishore Jayaram Chief Transformation Officer
iCatalyst appoints delivery executives for ERP growth
