2026 Media Kit

Partner with InfrastructureNews Australia

Australia's infrastructure news for industry decision-makers

10,846
weekly page impressions
4,982
first-party weekly unique visitors
Growing
newsletter recipients
43%
newsletter open rate
Similarweb logo
IndustrialDay's audience figures come from first-party analytics and internal publishing systems. Similarweb can be useful for directional market research, but it is a modelled third-party estimate, not the source of record for IndustrialDay's own sites. That difference matters for specialist B2B and regional publications, where estimate-based tools can mis-rank niche audiences.

Overview

InfrastructureNews Australia covers infrastructure news for operators, suppliers and decision-makers across Australia.

InfrastructureNews began 15 years ago.

Audience

Reader mix and audience profile

Organisation sizes

Above 2,500 employees 33%
750-2,499 employees 30%
100-749 employees 26%
Below 100 employees 11%

Regional breakdown

New South Wales 36%
Victoria 22%
Queensland 18%
Western Australia 11%
Australian Capital Territory 5%
South Australia 5%
Tasmania 2%
Northern Territory 1%

Top job titles

Project / Programme Manager 23%
Engineer / Engineering Director 22%
CEO / Managing Director / General Manager 17%
Operations / Asset Manager 16%
Commercial / Procurement Manager 13%
Planning / Development Manager 9%

Top organisation types

Engineering & Professional Services 23%
Construction & Contractors 22%
Government — Federal, State & Local 18%
Utilities & Energy 17%
Transport & Infrastructure Operators 12%
Property & Development 8%

Traffic Sources & Reader Technology

Traffic sources, devices, and operating systems

Traffic sources

Search 38%
Direct 28%
Referral/Social 19%
Email 10%
GEO/AI 4%

Reader technology

Devices
Desktop devices 81%
Mobile devices 15%
Tablet devices 4%
Operating systems
Windows 64%
macOS 21%
iOS 6%
Android 5%

What we cover in Australia

DataCentre infrastructure Industrial IoT Manufacturing Power / Energy Smart Cities
Editorial calendar

Review upcoming Ultimate Guides and editorial feature opportunities.

Customer survey results

Editorial quality
92%

rate IndustrialDay's editorial quality on par with or higher than competitors.

Importance
83%

consider IndustrialDay a key media player when talking with clients.

Value
96%

say IndustrialDay is on par or better value for money than competitors.

Sponsored Content Options

We are set up for both one-off sponsored placements and longer-term relationships. These formats are the simplest starting points.
News

Press release

We turn your press release into a news story and publish it.

$1,450
Editor written
450 words
Thought leadership

Byline

We edit and publish your supplied thought leadership column.

$1,450
Supplied copy
500 plus words
Advertorial

Editor interview

We research, interview, write, and publish a full sponsored story.

$4,350
Editor written
700-1,000 words

Included with sponsored content

Homepage inclusion
Email newsletter inclusion
Shared on social media
SuperMetrics reporting

Promoted packages can add

Homepage stickiness for two weeks
Newsletter stickiness for two weeks
Guaranteed at least 100,000 impressions and 1,500 reads

Distribution Built In

Every sponsored story is designed to travel
Homepages

Stories appear across relevant IndustrialDay homepages and section feeds.

Newsletters

Campaigns are included in our email newsletter ecosystem.

SuperMetrics

Post-campaign reporting shows reads, impressions, and campaign value.

IndustrialDay logo

32 specialist industry sites.
8 regions. One network.

InfrastructureNews Australia is one focused publication inside IndustrialDay's wider human-powered industry news network, giving partners local relevance with network-wide publishing capability.

23,097
Published stories
4
Australian sites
Human
POWERED
16th
year of business

Trusted by

Some of the many leading brands that work with IndustrialDay.

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