Adobe stories
Adobe has launched its Firefly Video Model in public beta, enhancing its creative suite with advanced AI-driven video generation tools for professionals.
A new report reveals a stark divide between Australian consumer expectations for AI adoption and current brand implementation, as 80% demand full integration by year-end.
Adobe has unveiled its 2025 Creative Trends Forecast, spotlighting four vital trends reshaping the dynamic landscape of the creative industry.
Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.
Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.
Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.
Adobe has launched its Photoshop app for iPhone, enhancing mobile editing with AI tools; an Android version is set to follow later this year.
Adobe is celebrating 35 years of Photoshop with a new series featuring industry professionals, reflecting on its revolutionary impact since 1990.
Adobe has unveiled enhanced features for Illustrator, including faster performance and improved Japanese typography, responding directly to user feedback.
Adobe has launched significant updates to Lightroom and Adobe Camera Raw, featuring AI-driven tools like Adaptive Profiles and Distraction Removal to enhance photo editing.
Adobe has launched a public beta of Project Neo, a tool aimed at simplifying 3D design for users familiar with 2D programmes, enhancing creative workflows.
Adobe has unveiled AI-driven features in Acrobat AI to simplify contract management, enabling quicker understanding and comparison for users worldwide.
Samsung's Galaxy S25 will feature Content Credentials for AI-generated images, bolstering digital content authenticity as the firm joins the C2PA.
Ahead of the 2025 Sundance Film Festival, Adobe unveils updates to its tools and pledges USD $5 million to support underrepresented filmmakers.
Adobe has unveiled Live Co-Editing for Photoshop, enabling multiple users to edit documents in real-time, enhancing collaboration and creativity across teams.
Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.
Sinch reports that Black Friday and Cyber Monday generated USD $118.2 billion in November 2024, highlighting consumer demand for personalised, omnichannel engagement.
Elastic has been honoured as the AWS Global Generative AI Infrastructure and Data Partner of the Year at the 2024 AWS Partner Awards, recognising innovation in AI.
Adobe has announced that online spending soared to USD $13.3 billion during Cyber Monday 2024, reflecting a 7.3% rise from last year.
Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.
